Ashland Local Internet Marketing Today
Bey12 consulting can help you to dominate the local Search Engine Result Pages (SERP) with a multi-pronged approach.
If you are just starting out with a new web site, we will help you find the best keyword rich name which will be your main first weapon in dominating the SERPs. If you already have a name and it doesn't have the best keywords for your niche, we will move on and make sure your web pages are optimized correctly. The main onsite optimizations needed to be in harmony are:
- Meta Tags should have your keywords (title, description and keywords tags)
- On site content should have your keywords
- You should use Header tags (H1, H2 etc), bold and italics on some of your keywords.
Once your on site content is optimized you want to get links back to your site with the proper anchor text. Anchor text is the text used in your link and should be keyword rich. Don't spoil the opportunity to get a link back to your site using words like "click here" or "more info". Links with keywords are much better for letting search engines know what the content a person will be clicking on will be. When you use a keyword in your anchor text that leads to a page on your site that has the same keywords you are letting the search engines know exactly what content is on your page. The clearer it is and the more qualified links you have going to your web pages, the higher search engines will place your pages for those specific keywords. Ashland Web Design is a better link with a keyword than Click here for more info.
Multiple sources of links
It's not enough to just get directory links or press release links or social link site links. You should diversify on a regular basis and utilize the very many different types of link that exist on the web. Some of these include:
- Local Review Sites
- Local Search Engine Pages (Google, Yahoo, Bing)
- Facebook and Twitter
- Article Directories
- Social Blog Sites
- RSS Submission sites
- Social Link Sites
- Podcast Directories
- Video Sites
- Blog Commenting
- Press Releases
- Contest and Coupon Submission Sites
This is not a comprehensive list but a good start. Please add the kind of sites you submit to in the comments.
Many of these concepts apply to National search as well as local search. We are concentrating her though on Ashland Oregon Internet Marketing. This specificity allows Southern Oregon Web Sites to work together with the internet and Search Engines to not only achieve high SERPs but if your content is the kind of content people are looking for, it will lead to higher sales conversions as well.